Puma SE, officially branded as PUMA, is a major German multinational company that produces athletic shoes, footwear, and other sportswear. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma. Both companies are currently based in Herzogenaurach, Germany.
The old Puma logo (below) was valid until 1966.
The new logo was designed by the German cartoonist Lutz Backes (Bubec 1967). A leaping Puma summarizes the nature of the enterprise: brave and strong. The Puma logo reinforces the reliability of the product on the international market. The Puma logo is used worldwide and provides a clear picture of the Puma SE.
Solange Knowles for PUMA