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RSS is the format for distributing news and other web content and stands for Really Simple Syndication

When you put content into RSS and send that content to other people or websites, it's called a feed.

Feeds are very powerful. They attract the interest of the search engines and they reach new audiences.

Every blog has a feed. Most of the new social media sites are using RSS Feeds to distribute their content. Twitter runs on RSS feeds, Facebook and MySpace use feeds.

You can add feeds to your news and tap in to the power of the social web. A feed will increase the reach and visibility of your news content.

You can add text, audio, images, logos and video to a feed. The feed contains an index - a list of items - and each one is identified by a link o the content on your site. Most RSS feeds include a title for the link and a description of the content. When syndicating your content, use an eye-catching title and interesting description of the full content. This way you encourage your readers to click through and read the full article. You can also choose to syndicate the full article.

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